New Market Report: Oral Care in Vietnam

At the end of 2013 toothpaste continued to be the largest category in oral care, followed by manual toothbrushes. These two categories together represented almost 97% of total value sales of oral care in Vietnam. As such, most new product developments and advertising campaigns centred on toothpaste and manual toothbrushes.

Competitive Landscape

Unilever Vietnam International retained its leading status in oral care with a 44% value share in 2013. Its main brands, P/S and Close-Up, were both widely recognised by consumers. Unilever’s success was attributed to its well-established brand image with relentless promotional and marketing activities that managed to keep consumers interested.

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Industry Prospects

Over the forecast period oral care in Vietnam is likely to see various product developments corresponding to a rising number of consumers being more aware of oral care. They will see rising demand for more sophisticated products such as mouth fresheners and power toothbrushes. For the mature toothpastes category, given strong demand for natural and organic formulas towards the end of the review period new launches are expected to contain natural ingredients that are beneficial for oral hygiene. This is in-line with the trend of consumers switching towards naturally-positioned products due to negative publicity arising from reports of products containing harmful chemicals. Parents are likely to switch to natural toothpaste for children as they perceive these products as containing less harmful chemicals.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Vietnam?
* What are the major brands in Vietnam?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

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