Baby and Child-Specific Products in Malaysia - New Study Released

Parents in Malaysia are price-insensitive towards baby and child-specific products. Most consumers are willing to purchase popular brands such as Johnson’s, Pureen, Carrie and Anakku for their popular brand names and trustworthy quality. Less well-known brands or unbranded products do not perform as well because consumers usually do not want to try out products with unknown standards on their children.

Competitive Landscape

Johnson & Johnson dominated baby and child-specific products in 2013 with 59% retail value share. The company’s brands Johnson’s and Johnson’s Baby are highly popular with a wide range of products ranging from baby and child-specific hair care, baby and child-specific skin care, baby wipes, baby and child-specific toiletries as well as nappy (diaper) rash treatments products. To maintain its leading position, the company also engaged in an aggressive marketing strategy by ensuring constant advertising and promotional activities being carried out nationwide, such as the yearly event Johnson’s Baby of the Year Contest.

Full Report Details at
- http://www.fastmr.com/prod/902429_baby_and_childspecific_products_in_malaysia.aspx?afid=301

Industry Prospects

Baby and child-specific products is expected to grow by a value CAGR of 3% at constant 2013 prices over the forecast period. Changing consumption patterns of Malaysians as a result of higher literacy rates amongst the younger generation will eventually cause more sophisticated demand found within consumers, particularly among parents which are concerned about their children. As such, stable growth will be benefited by baby and child-specific product manufacturers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Baby Care industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Baby Care industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Baby Care in Malaysia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Baby Care in Malaysia?
* What are the major brands in Malaysia?
* What are the movements in unit prices across categories?
* What is the penetration of premium baby care products?



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