New Market Research Report: Fast Food in Belgium

The performance of fast food remained strong in 2013. Players in this channel remained innovative and tended to upgrade, notably by proposing more sophisticated, balanced or complete menus – more gastronomic, naturally healthy (or positioned as such) or all-in-one offerings. Nonetheless, the performance was not as good as expectations. This cannot be entirely attributed to the new economic slowdown in Belgium, as difficult economic times are not necessarily bad news for fast food chains. For instance, fast food was resilient to the recession in 2009, as many consumers switched back to more accessible formats for their lunch after the financial crisis of 2008. However, this time, the phenomenon did not work, and players were rather surprised by the slowdown in sales at the end of 2012.

Full Report Details at
- http://www.fastmr.com/prod/902691_fast_food_in_belgium.aspx?afid=301

Competitive Landscape

In a much less fragmented competitive landscape than in other channels, Quick and McDonald’s led with a combined value share of 36% in 2013. What is atypical is that Belgium is one of the only countries in the world where the leading fast food company at GBO level is not McDonald’s. Quick is the leader with a 20% value share of overall sales, by virtue of a larger number of outlets than McDonald’s, due to both franchisees and owned outlets. In the middle of the review period, this Franco-Belgian chain announced the opening of dozens of outlets, although it ultimately limited this ambitious plan.

Industry Prospects

2015 and 2016 should be key years for fast food, mainly with the implementation of the "Black Box" anti-tax evasion system in 2015. Considered as a future plague for full-service restaurants, it could be an opportunity for fast food. In the former, independent outlets dominate, and the majority of them use cash-in-hand workers and casual labour. The black market is much less widespread in fast food, due to the dominance of chains such as Quick, McDonald’s, Exki, Panos and Le Pain Quotidien. They cannot evade local legislation, notably due to their controlled networks of electronic cash registers. In 2015-2016, the expected drop of independent fast food outlets, and mainly full-service restaurants, should leave the field clear for chained fast food operators.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Belgium with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Belgium market research report includes:

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Fast Food in South Korea
- Fast Food in France
- Fast Food in Denmark
- Fast Food in Austria
- Fast Food in Egypt