Debit Cards in Greece - New Study Released

The momentum of debit cards continued in 2014. For yet another year, the economic recession impacted the spending habits of Greek consumers, moving them away from the "buy now, pay later" pre-crisis credit culture towards a more rational "buy if you can afford it" pattern, which favoured debit cards at the expense of credit cards. This shift was also encouraged by banks, which promoted the use of debit cards via reward schemes and advertising, whilst underplaying their credit card programmes.

Euromonitor International's Debit Transactions in Greece report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Full Report Details at
- http://www.fastmr.com/prod/902629_debit_cards_in_greece.aspx?afid=301

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Debit Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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