New Market Research Report: 100% Home Delivery/Takeaway in Turkey

100% home delivery/takeaway recorded healthy growth in terms of transactions and value sales in 2013, stimulated by the performance of pizza 100% home delivery/takeaway. The main determinants of growth were an increasing number of outlet openings by Domino’s Pizza, which opened 90 new outlets in 2013. Promotional campaigns and new additions offered by Domino’s Pizza and Little Caesar’s Pizza also fuelled value growth and increased the number of transactions per outlet. Moreover, the rising number of working women in large cities, who have no time for cooking at home, benefited the growth of the channel. The Atasehir neighbourhood in Istanbul became the number one area for home delivery in Turkey, with the highest turnover, as the area is close to offices, and there are families living in the area in which both parents work.

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Competitive Landscape

Domino’s Pizza, owned by Pizza Restaurantlari, remained the leading brand in 100% home delivery/takeaway in 2013, holding a 49% value share, and increasing its share by four percentage points compared with 2012. The company opened 90 new outlets, which was the main reason for its sales growth. Domino’s Pizza is the only company of its kind serving sauces with its pizzas free. Furthermore, it operates with the "open-kitchen" system, which makes it possible for the customers to witness the preparation of their pizza. Turkey is one of Domino’s Pizza’s operating countries in which the "30-minute guarantee" is implemented, meaning that if the customer does not receive their pizza within that time frame, they receive a voucher for a free regular pizza which can be redeemed on the next order.

Industry Prospects

100% home delivery/takeaway is predicted to record a value CAGR of 16% over the forecast period at constant 2013 prices, as the channel is expected to benefit from the recent economic and political instability, with consumers more likely to shift to 100% home delivery/takeaway in times of recession, instead of dining out. Trade sources are suggesting that in some cases the cost of pizza home delivery is even less than home-cooking, because Turkish people do not plan their shopping very well, and therefore some of the ingredients go to waste.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the 100% Home Delivery/Takeaway industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the 100% Home Delivery/Takeaway industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.



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