New Report Available: Hair Care in Vietnam

In 2013 leading manufacturers such as Unilever Vietnam International Co Ltd and Procter & Gamble Vietnam Ltd constantly advertised their products in media such as television and magazines, as well as executing various public relations events to strengthen their brands’ image in consumers’ minds. In addition, leading players also occasionally cooperated with retailers, especially supermarkets and hypermarkets, to have many discounts and promotions for their products. Hence, the hair care category in Vietnam was consolidated, with two dominant positions held by Unilever Vietnam International Co Ltd and Procter & Gamble Vietnam Ltd, accounting for a combined value share of nearly 66% in 2013.

Competitive Landscape

In 2013 Unilever Vietnam International maintained its leading position in hair care with a value share of 37%. Procter & Gamble Vietnam Ltd ranked second with 29%. Both companies possessed a wide range of products that helped the company satisfy consumer groups with different needs and income levels. Although their products were typically higher priced than others in the same segments, they were known for their high quality. In addition, both of two these companies are willing to invest in advertising campaigns to strengthen their positions.

Full Report Details at
- http://www.fastmr.com/prod/902484_hair_care_in_vietnam.aspx?afid=301

Industry Prospects

Overall the hair care environment in Vietnam has not yet reached saturation stage, with most products, such as colourants, conditioners and medicated shampoos, still having room for significant further growth. Nonetheless, standard shampoo, the largest product category with a 73% share of value sales in hair care in 2013, has reached maturity, with penetration in both urban and rural areas. Product innovation from leading players such as Unilever Vietnam International and Procter & Gamble Vietnam Ltd is expected to drive value growth of this category in the country over the forecast period. This may come in the form of new formulations to address specific hair problems, new packaging designs and new consumer targets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Hair Care industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Hair Care industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Hair Care in Vietnam market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Electric Shaver and Hair Care Equipment Markets in the World to 2018 - Market Size, Trends, and Forecasts
- Electric Shaver and Hair Care Equipment Markets in the Top 5 European Countries to 2018 - Market Size, Trends, and Forecasts
- Electric Shaver and Hair Care Equipment Markets in Eastern Europe to 2018 - Market Size, Trends, and Forecasts
- Electric Shaver and Hair Care Equipment Markets in the Top 5 American Countries to 2018 - Market Size, Trends, and Forecasts
- Electric Shaver and Hair Care Equipment Markets in Asia to 2018 - Market Size, Trends, and Forecasts