New Market Research Report: Writing Instruments in Turkey

Current value sales of writing instruments are set to increase by 12% in 2014, rising to TRY479 million mainly due to the expansion of the consumer base for these products. As income levels continue to increase, a higher number of Turkish consumers are able to spend more on their children’s education. Moreover, many Turkish parents are now becoming more educated about generic and unbranded products which can potentially be harmful to human health and this means that they are now interested in purchasing higher quality products at higher prices, to the benefit of value growth in writing instruments.

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Competitive Landscape

Adel Kalemcilik Tic ve San AS led writing instruments during 2013 with its Faber-Castell and Adel brands. Adel Kalemcilik managed a 27% value share in 2013 due to its wide distribution network which spans Turkey. The company was also the fastest growing company in writing instruments at the end of the review period due to the increase in its sales and marketing activities over the course of the review period. The company introduced a new brand, Adeland, during July 2013. This new brand targets children and also a colourful world with its own characters and games.

Industry Prospects

Sales of writing instruments in Turkey are expected to increase in value at a CAGR of 7% in constant 2014 terms over the forecast period as the performance of the entire category will be influenced by consumer demand for value-added features such as better grips, smoother nibs and more fluid ink flow. Higher levels of education will continue to drive increased awareness of environmental concerns in Turkey. Eco-friendly and recycled pencils made from 100% wood are expected to become increasingly popular over the course of the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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