Just Published: "Cafes/Bars in Chile"

Specialist coffee shops drive growth for cafés/bars in Chile, due to the remarkably aggressive growth strategy developed by Starbucks, particularly in terms of new outlet openings in Santiago. Even though the company has not yet expended to other cities in the country with the exception of Viña del Mar and Rancagua, only in Santiago, Starbucks is closing 2014 with 60 outlets in the city. Furthermore, it is expected that the number of outlets will grow over the forecast period, along with the beginning of expansion of the brand into other cities in the country.

Competitive Landscape

Among chained cafés/bars, Starbucks is the leader in value, with a 40% share, followed by Tavelli with 9%. The main factor underpinning Starbucks’ leadership is closely related to its aggressive outlet expansion strategy, which led to the brand opening 13 outlets at the end of the review period. Moreover, Chilean consumers feel at ease with Starbucks easy-going style of service and outlet design, especially because the core of its consumer base comprises young executives heavily influenced by global trends, who have a Starbucks outlet near to their place of work. On the other hand, Tavelli is a more traditional café, which was reducing its number of outlets over the review period, revealing the growing competition of not only specialist coffee shops, but also other cafés.

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Industry Prospects

Outlet expansion strategy is expected to be continued by specialist coffee shops, as a CAGR of 13% in terms of outlet number for the forecast period is noticeably higher than the 8% CAGR seen over the review period. The aggressive opening of new stores by Starbucks, and an increasing number of independent players trying to emulate the concept behind specialist coffee shops in order to allure consumers, will drive this trend.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Cafés/Bars industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Cafés/Bars industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Cafés/Bars in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

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