New Market Report: Home Furnishings in the Philippines

Home furnishings have grown by 2% in value during the review period, garnering a total of Ps158 million in 2013. As the population grows and new houses and condominium units are developed, an increase in demand for home furnishings is inevitable. Home furnishings have also become more affordable over the review period, with the use of lighter and cheaper materials, as brands continue to evolve. This value growth is slightly slower than in previous years, due to players offering more competitive prices.

Competitive Landscape

In home furnishings overall, Mandaue Foam accounted for 22% share, as the largest company and brand over the review period. Mandaue Foam is a major player in indoor furniture, accounting for Ps35 billion in sales in 2013. From humble beginnings in Cebu City, it has expanded to cover several key cities in the Philippines, including Metro Manila, which takes the bulk of its sales. Other key players in indoor furniture are San-Yang, Blims and Home World.

Full Report Details at
- http://www.fastmr.com/prod/902858_home_furnishings_in_the_philippines.aspx?afid=301

Industry Prospects

Negligible value growth is expected in home furnishings over the next five years, despite the expected increase in demand of real estate, as prices are predicted to become more competitive over the forecast period. Companies will also continue to focus on looking for best value in their raw materials, to control price growth.

Home Furnishing Market Research

Analyse key trends and developments in Philippines for all product categories, competitors and channels.

Evaluate the market position and financial performance of the leading national and international market players.

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