Wipes in Hong Kong, China - New Study Released

From: Fast Market Research, Inc.
Published: Mon Dec 01 2014


Wipes benefited from the Dragon Year Baby Boom in Hong Kong because in Chinese culture those born during the Year of the Dragon are said to be deliverers of good fortune and a master of authority and are thus traditionally honoured and respected. According to the Hong Kong Census and Statistics Department, during ‘The Year of the Dragon (2012)’, the total fertility rate increased to 1.3 from 1.2 in 2011.

Competitive Landscape

Johnson & Johnson Consumer Hong Kong led sales in 2013, recording a value share of 30%. As an international brand with a wide portfolio, Johnson & Johnson is widely regarded as a premium product, especially by parents. In Hong Kong, when it comes to baby and personal care, consumers tend to opt for premium brands because they are perceived as being of higher quality and more comfortable.

Industry Prospects

Wipes has a projected forecast period constant 2013 price value CAGR of 2%. This relatively slow growth can be attributed to the gradual decline in the birth rate following the diminishment of the Dragon Year Baby Effect. As a consequence, demand for baby wipes will normalise over the coming years.

Full Report Details at
- http://www.fastmr.com/prod/903012_wipes_in_hong_kong_china.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in Hong Kong, China?
* What are the major brands in Hong Kong, China?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
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Contact Phone: 1-413-485-7001

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