New Market Research Report: Full-Service Restaurants in the Czech Republic

Czech consumers continued to like to have a proper lunch during 2013. The younger generation opted more for quick lunches at fast food restaurants, but middle-aged consumers and the older generation preferred to visit full-service restaurants during their lunch breaks. The majority of full-service restaurants offer special daily menus at advantageous prices and accept meal vouchers. Meal vouchers are popular job benefits and Czechs spend them mostly at foodservice outlets.

Competitive Landscape

The majority of full-service restaurants in the country are operated by small local entrepreneurs with a maximum of five outlets. There were five main chains of full-service restaurants in the Czech Republic as of 2013, TGI Friday’s, Svejk Restaurant, Ambiente, Pizza Coloseum and Hacienda Mexicana. Daos Plus, the operator of European full-service restaurant chain Svejk Restaurant, remained the top company in full-service restaurants in 2013, though its value sales dropped by 2% due to the severe competition within the category. Despite this, the chain of Svejk Restaurant outlets, operated on a franchise basis, was popular among both Czech consumers and foreign tourists. Foreign visitors appreciate the good quality of traditional Czech cuisine and Pilsner beer that is served here and the environment of the outlets. These premises are decorated in keeping with the spirit of Jaroslav Hašek’s heroic soldier Josef Švejk and the outlets are decorated with original illustrations by Josef Lada.

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Industry Prospects

Full-service restaurants is expected to record a better performance over the course of the forecast period comparing to that registered over the review period. Sales of full-service restaurants are set to grow at a CAGR of 2% at constant 2013 prices due to an expected recovery of the country’s economy. Purchasing powers are predicted to increase and inbound tourism is expected to rise. Meal vouchers are widely used at full-service restaurants. The economic downturn forced companies to save on benefits for their employees and some companies ceased to offer meal vouchers or issued meal vouchers of a lower value. In 2013, the number of companies offering meal vouchers started to grow as well as the average value of the meal vouchers. In 2013, the average meal voucher value stood at CZK88, according to the portal www.lunchtime.cz.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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