Footwear in Hong Kong, China - New Report Available

In 2013, footwear recorded current value growth of 13%, reaching sales of HK$26 billion. This indicated an improvement in footwear performance compared with the 9% rise recorded in 2012. With better economic development, improved consumer confidence and sentiments resulted in higher private consumption spending and contributed to a strong growth in footwear.

Competitive Landscape

Adidas Hong Kong Ltd continued to rank at the top in footwear in 2013, with a 4% value share. Adidas remains as the most well known global sports brand in Hong Kong, China. In 2013, the company sustained its attempt in revolutionary innovation with the use of new cushioning technology in footwear and launched Energy Boost. Later, it launched Springblade, which is considered to be the first running shoe model with individually tuned blades engineered to help boost runners’ performance. This launch of high-performance and technologically innovative footwear kept Adidas competitive and aggressive in the category. In addition to offering professional sports items, it also put more effort in developing its sports-inspired footwear in trendy styles. For example, the company kept promoting its Adidas Originals as fashionable sports-inspired footwear. In 2013, Adidas Originals organised the "We Print Originals 3D Exhibition" in its Tsim Sha Tsui flagship store as a gimmick to draw traffic flow and improve the in-store customer experience with the ultimate goal of building brand awareness and loyalty.

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Industry Prospects

Over the forecast period, footwear is anticipated to grow at a value CAGR of 6% at constant 2013 prices. Considering that footwear is a well-developed and mature category in Hong Kong, China, sales have reached a nearly saturated level. With continuously high rental cost yet limited retail space in Hong Kong, China for further outlet expansion, many players mentioned that the forecast sales growth will not be as high as previously expected.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Footwear industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Footwear industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Footwear in Hong Kong, China market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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