Just Published: "Computers and Peripherals in Chile"

Chileans consumers are increasingly opting for lighter and easy-to-carry devices, though a certain level of performance is required. For many Chilean consumers, desktops are too large, impractical and cannot be used in public places, while netbooks offer low characteristics in terms of performance and durability. The increasing power of laptop processors has increased their competitiveness against desktops. The declining prices trend has also contributed to the increase in sales of tablets and laptops.

Competitive Landscape

Samsung Electronics Chile Ltda (Samsung) was the leading player in computers with a 20% retail volume share in 2013. Hewlett-Packard Chile CL (HP) was second place with 8%.

Industry Prospects

Demand for computers and peripherals is expected to focus on tablets, though laptops will remain important over the forecast period. Detachable screens and keyboards on the cover will definitely boost tablet sales, but laptops’ functionality and performance are still irreplaceable for many Chileans. However, due to the growth in sales of tablets, retail volume sales of laptops are projected to slightly decrease over the forecast period, with a negative CAGR of -2%.

Full Report Details at
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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Chile market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in Chile?
* What are the major brands in Chile?
* How did netbooks fare vs. traditional laptops?
* What is the forecasted growth for portable computers like Apple’s iPad?
* What companies are planning to introduce competitors to the iPad?
* What companies are planning to introduce competitors to the iPad?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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