New Market Report: Computers and Peripherals in Morocco

The main trend seen in computers and peripherals at the end of the review period was a shift towards lower-priced and smaller products. Netbooks and tablets and "other" portable computers were thus the only computers to see retail volume sales rise in 2013 over the previous year, while desktops and laptops saw decline. These trends are expected to continue in 2014. Most product areas meanwhile saw current value unit price decline in 2013 over the previous year, due to strong price competition among retailers and consumers' price-sensitivity.

Competitive Landscape

Hewlett-Packard was the clear leader in computers and peripherals throughout the review period and accounted for 30% volume share in 2013. The company offers a wide product range and benefits from its HP brand having a longstanding presence in Morocco. The company also benefits from offering competitive pricing and wide distribution via electronics and appliance specialist retailers, mixed retailers and hypermarkets. use of all channels to reach all the targets customers. HP was the leading brand in desktops, laptops, netbooks, monitors and printers at the end of the review period, notably accounting for 49% volume share in the latter product category in 2013.

Full Report Details at
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Industry Prospects

Social networking is expected to be a major driver for growth in sales of computers in the forecast period. Morocco was already the fourth leading African country in terms of Facebook usage by the start of the forecast period, with over five million users in a population of 33 million and numbers rapidly rising. Many consumers are expected to purchase tablets and netbooks as the popularity of websites such as Facebook and Twitter rises. This trend is expected to be particularly pronounced among young aspirational and affluent consumers in urban areas but will widen as the forecast period continues.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth

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