New Market Research Report: Writing Instruments in Poland

Modern forms of communications such as e-mail and SMS texts, as well as social media and mobile technologies, influence negatively the development of writing instruments. Consumers increasingly prefer to select a faster mode of communication, which is more convenient and can be distributed quickly. Therefore, pencils and pens note lower increases in value sales from year to year.

Competitive Landscape

WPC Sp zoo, a distributor of the Pilot brand, was the leading company in writing instruments, accounting for a 10% value share in 2013. Pilot is present amongst almost all categories, ie markers and highlighters, pens and pencils and writing accessories, and is broadly distributed by both hypermarkets and stationers/office supply stores. The brand recognition is high and Polish consumers trust this brand.

Industry Prospects

Writing instruments is expected to reach sales of PLN375 million in 2019, increasing by a CAGR of 1% at constant 2014 prices over the forecast period. Such a sluggish growth is related with the maturity and saturation of this category in Poland. However, international players will focus on stimulating the sale of these products in Poland. Therefore, on the Polish market there will be increase of supply, more intense competition, flattening margins and thus lower prices. In addition, corporate customers will continue to cut costs and spend less on writing instruments.

Full Report Details at
- http://www.fastmr.com/prod/905261_writing_instruments_in_poland.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How have sales of writing instruments evolved over the past few years in Poland?
* What’s the potential of writing instruments sales via the internet?
* Just how dominant are pens compared to pencils, highlighters and accessories?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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