Recent Study: Bags and Luggage in Poland

In 2014 Poles have increased spending on bags and luggage. Polish consumers have begun to treat the bag as a fashion accessory and decided to spend more on bags, at the same time looking for higher quality. In addition, many consumers purchase bags in apparel shops and exchange them together with the new clothing collections. This way, numerous fast fashion brands stimulate retail value and volume sales of bags.

Competitive Landscape

The leading company in terms of value sales in 2013 was LPP SA, the owner of apparel brands such as Reserved, Cropp Town, House, Mohito and Sinsay, with a 3% retail value share. The company owes its strong position to a broad portfolio of brands targeted at different consumer groups and an extensive network of stores, present in major Polish cities and smaller towns. The second largest manufacturer of bags and luggage was a domestic company, Wittchen SA, with a 2% value share. Moreover, the Wittchen brand was a leading brand in bags and luggage in 2013. The company primarily offers products made ??of leather and enjoys popularity and recognisability amongst Poles.

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Industry Prospects

In connection with increasingly frequent travels of Polish consumers and the rising popularity of low-cost airlines, demand for luggage will grow significantly in the forecast period. Due to the enrichment of society, Poles will increasingly choose mid-priced luggage rather than cheap products.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Bags and Luggage industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bags and Luggage industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bags and Luggage in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How are sales of Travel Goods expected to perform by 2014?
* What impact does outbound and domestic tourism have on the sales of luggage?
* What share of the market do Leisure and Personal Goods retailers account for?

Reasons to Get this Report

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