Recent Study: Mobile Phones in Poland

2014 was the second year in which sales of smartphones outperformed sales of feature phones. In 2014, the disproportion between these two was even bigger than in 2013; smartphones accounted for 70% share of all mobile phones’ volume sales. Penetration rate (percentage of households) of smartphones rose to 60% and is now higher than the penetration rate of feature phones which dropped to 50%. Smartphones has become a mainstream device, available in all price ranges offered by both international and local manufacturers. Mobile marketing, mobile banking and even mobile payments are increasingly common phenomenon in Poland with smartphones becoming an inherent device for the vast proportion of Polish consumers.

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Competitive Landscape

Samsung led volume sales of smartphones in Poland with 44% retail volume share in 2013. Due to globally acclaimed models like Galaxy and Note, aggressive marketing in Poland and wide portfolio of products (which is especially important in Poland where cheaper smartphones are fairly popular) Samsung became the leading smartphone brand in Poland in 2012. Samsung is also quite popular in feature phones holding 31% retail volume share in 2013. However, Nokia continued to be the most popular brand in feature phones with 47% retail volume share. Feature phones can be widely identified with the Nokia brand which for years was the uncontested leader of mobile phone sales in Poland.

Industry Prospects

Retail volume sales of mobile phones are expected to experience moderate growth with a CAGR of 2% over the forecast period. The main factors fuelling sales of mobile phones will be the general increase in the number of mobile phones per capita in Poland and rapid hike in penetration rate of smartphones. The number of landlines is diminishing quickly since more and more of Poles are choosing mobile phones over traditional lines. An increasing number of elderly people and small children will be using mobile phones in the future.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mobile Phones industry in Poland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mobile Phones industry in Poland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mobile Phones in Poland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares

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