New market study, "Computers and Peripherals in India", has been published

Penetration of computers continued to be low in rural India over the review period. The state of rural infrastructure is poor in India with low penetration of internet services and erratic supply of electricity. Furthermore, the average annual income of rural regions is substantially lower than the average annual income of urban regions. As a result, close to 99% of laptops sales and almost all of tablets sales during 2013 were contributed to by urban regions. A number of state governments have taken initiatives to distribute laptops to students of rural regions. However, infrastructure challenges continue to be a deterrent to growth of computers in rural regions.

Competitive Landscape

Hewlett-Packard continued to lead in computers with a retail volume share of 11% during 2013. The company continued to launch new products in the market especially the, "All in One" (AIO) range over the review period, which helped the company hold on to its top position. Over the year the company came out with a number of new offerings, such as SlateBook x2, Split x2, ENVY Rove20, Pavilion 11 TouchSmart Windows 8 laptop, ENVY TouchSmart 14 Windows 8 ultrabook, Slate21 Android AIO, Pavilion TouchSmart 20 and Pavilion TouchSmart 23.

Full Report Details at
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Industry Prospects

Desktops are expected to register a strong decline in sales over the forecast period. Over this period, retail volume sales of desktops are expected to decline by a CAGR of 8%. A drop in prices of laptops and netbooks and rising demand for tablets are expected to impact sales of desktops over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Computers and Peripherals industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Computers and Peripherals industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Computers and Peripherals in India market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Computers and Peripherals in India?
* What are the major brands in India?
* How did netbooks fare vs. traditional laptops?

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