New Market Research Report: Alcoholic Drinks in Vietnam

Overall, alcoholic drinks experienced faster total volume growth rate in 2013 compared to 2012. All major categories - namely beer, wine and spirits - experienced improved performance against 2012. It is thanks to the higher influence of Western culture in the country as well as rising number of bars/pubs in big cities. On the contrary, cider and RTDs consumption remained negligible in Vietnam in 2013 as the majority of Vietnamese consumers are not knowledgeable about various international...

Euromonitor International's Alcoholic Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Full Report Details at
- http://www.fastmr.com/prod/905397_alcoholic_drinks_in_vietnam.aspx?afid=301

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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