Recent Study: Writing Instruments in Australia

The increasing usage of electronic devices such as smartphones and tablets had a negative impact on writing instruments in 2014, as consumers opt for writing using their electronic tools rather than writing instruments. The relevance of pens and pencils is diminishing as smartphones and tablets are utilised to undertake traditional tasks such as writing shopping lists, reminders, emails or calendar entries. According to Euromonitor’s 2014 Consumer Electronics Report, tablets and other portable computers achieved dramatic volume growth of 96% in 2013, compared with volume growth of 1% in writing instruments in 2014.

Competitive Landscape

Writing instruments in Australia is highly fragmented, with no company holding retail value share over 8% and the top companies all closely competing for places. The category is dominated by international players that benefit from strong distribution networks and offer a range of well-known and trusted brands. Local players struggle to compete on price with international players and the growth of private label.

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- http://www.fastmr.com/prod/912036_writing_instruments_in_australia.aspx?afid=301

Industry Prospects

Writing instruments is expected to be impacted by the strong penetration of digital technology, private label, and the move to paperless offices, with predicted marginal average value decline at constant 2014 prices. Consumers are likely to rely on their electronic devices for writing, contributing to the decline in value and subdued volume growth of 1%.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Writing Instruments industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Writing Instruments industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Writing Instruments in Australia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* How have sales of writing instruments evolved over the past few years in Australia?
* What’s the potential of writing instruments sales via the internet?
* Just how dominant are pens compared to pencils, highlighters and accessories?

Reasons to Get this Report

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