Market Report, "Menswear in Thailand", published

Menswear experienced 4% current value growth in 2013. Thai consumers tended to tighten their belts and reduce their spending on luxury items including branded apparel, with seasonal campaigns by brands used as the mechanism to encourage the purchase. In fact, Thai men are influenced by the global fashion trend witnessed on various media vehicles, particularly the urban Thai men who incline to budget more for latest collection of brand name items to deliberately portray themselves to the public. However, some of them lacked confidence in economic outlook and turned to unbranded items or local brands to wait the economic resilience and the clear political direction.

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Competitive Landscape

DKSH (Thailand) Co Ltd ranked first for menswear for its Levi’s brand of jeans. ICC International PCL ranked second in men’s outerwear, supported by its licensed international brands including Lacoste, Arrow and Guy Laroche. Lacoste expanded its consumer base to reach teenagers and young men, while Arrow and Guy Laroche retained their target of male office workers. Compared to the international brands in fast fashion, these brands under ICC International are deemed stronger on the aspect of wider distribution coverage nationwide, with the campaigns for cumulative points for its His & Her card holders when shopping for the brands under the umbrella of ICC.

Industry Prospects

Menswear in Thailand is predicted to recover steadily after the political tension subsides, with the return of consumer confidence. It will record a value CAGR of 3% at constant 2013 prices to attain Bt83 billion in 2018. Men’s outerwear is set to post a similar value CAGR of 3% over the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Menswear industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Menswear industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Menswear in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Menswear in Thailand?
* What are the major brands in Thailand?

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