Just Published: "Home Audio and Cinema in France"

Consumption patterns in home audio and cinema in France are evolving towards further rationalisation as the priority of the majority of consumers falls on avoiding the purchase of superfluous equipment and the encumbrance of bulky equipment and wired devices. Consequently, French consumers are continuing to move away from audio separates and speakers in favour of lighter and more discreet home audio and cinema equipment. Soundbars, a group of products which provide a fully integrated sound system for both listening to music and watching video content through home cinema systems, is expected to register very strong volume growth in 2014, with sales set to rise by 50%. Digital media docks, a category which represents a very convenient way of improving the audio experience when playing music files on a smartphone at home, are also becoming very popular among the France population. The major trend towards listening to music on portable consumer electronics devices which enable the listener to continue listening to their favourite audio files whilst on the move also favoured demand for wireless speakers and wireless home audio and cinema equipment towards the end of the review period and this has begun to cannibalise potential demand for the previously very popular multi-room hi-fi-systems. In addition, the ongoing rationalisation of French consumers when it comes to home audio and cinema equipment is expected to lead to an overall 1% decline in volume sales in home audio and cinema during 2014.

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Industry Prospects

Home audio and cinema is likely to remain under the influence of the rationalisation trend over the forecast period. The previous trend of owning numerous similar home audio and cinema items with similar functions is less likely to be favoured by French households during the forecast period and it is instead expected that they will prefer to spend money on versatile home audio and cinema equipment which performs a number of similar functions. Audio separates, speakers and other home audio and cinema are set to be the categories which bear the brunt of these not entirely favourable consumption patterns during the forecast period and this is likely to result in total volume sales in the category contracting, leading to a low volume CAGR of 2% over the forecast period. The rising demand for digital media player docks and soundbars is likely to continue compromising demand for hi-fi systems, with negative growth expected in the category throughout the forecast period. The rising demand for wireless speakers is also set to compromise the popularity of multi-room hi-fi systems, further suppressing overall demand for hi-fi systems during the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Home Audio and Cinema industry in France with research from Euromonitor's team of in-country analysts.

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