New Market Research Report: Deodorants in Taiwan

The hot and humid climate in Taiwan causes sweat and body odour problems. Therefore, consumers use deodorants to help keep their bodies fresh and dry. However, the 2013 value growth was slower than the 6% CAGR recorded over the review period as consumers became increasingly concerned about frequent direct contact of chemical ingredients with their skin.

Competitive Landscape

With the highest growth among the leading players and the highest 36% value share, Unilever led sales in 2013. The company’s brands, Rexona and Axe, were present in many retailers. Since 1998, Rexona was imported from Taiwan, with its traditional brand image established for many years, which ensured consumer loyalty. The company launched various scents and upgraded components each year. In 2013, thanks to growth of the female consumer base, Rexona launched advanced whitening feature, "lighter in two weeks".

Full Report Details at
- http://www.fastmr.com/prod/911622_deodorants_in_taiwan.aspx?afid=301

Industry Prospects

Deodorants is expected to register steady growth over the forecast period, with value sales at constant 2013 prices set to rise by a CAGR of 1%. Changes in outdoor lifestyles will help drive sales. Moreover, Taiwanese consumers are paying more attention to appearance, therefore demand will drive growth leading to a slight increase.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Deodorants industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Deodorants industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Deodorants in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Deodorants in Taiwan?
* What are the major brands in Taiwan?
* Which deodorant formats are seeing most dynamic growth?
* What are the key trends in product development?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

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For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

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