Market Report, "Wipes in Thailand", published

With concerns over the disease and public hygiene, consumers continued to increasingly use wipes for their daily needs. General purposes wipes saw a better performance due to greater penetration of key brands such as Kleenex, which successfully captured interest from consumers a few years after entering the market. Baby wipes were also popular amongst the mother and baby consumer group.

Competitive Landscape

Mamy Poko was the leading brand in 2013 with a 23% value share. This was helped by the success of Mamy Poko in nappies/diapers/pants, which helped to increase consumer brand loyalty as well as awareness for the brand within wipes. Mamy Poko’s unit price was cheaper than other brands during the first few years of the product’s penetration. Despite the lowering of the prices of rival brands, they struggled to challenge the leading position of Mamy Poko.

Full Report Details at
- http://www.fastmr.com/prod/912101_wipes_in_thailand.aspx?afid=301

Industry Prospects

Wipes is set to record strong growth over the forecast period, and this is especially so for baby wipes, as consumers consider the importance of the quality of products over their price due to the decreasing birth rate and the extra funds this releases. These items may sound unimportant but they are necessary for the quality of life of both parents and babies.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Wipes industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wipes industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wipes in Thailand market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Wipes in Thailand?
* What are the major brands in Thailand?
* What is the biggest category within household care wipes?
* What are the key new product launches in the wipes market?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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