Oral Care in Romania: New research report available at Fast Market Research

Oral care remained unsophisticated and the perception of the products as satisfying a basic need associated with the general wellbeing led to good growth in 2013. The increasing number of new users was due to the improvement of tap water supply in the countryside and small cities and the growth in education about the necessity of oral hygiene to maintain overall good health. However, the gap between urban and rural areas remained deep in terms of the number of users but also the usage frequency.

Competitive Landscape

Procter & Gamble Distribution retained the leadership in 2013 with 41% share due to its domination of toothbrushes with the brand Oral-B but also its 31% share of Blend-a-med in toothpaste. The availability in modern retailing and the advertising campaigns about the benefits for the oral hygiene were the main supports for the performance of the brand. Colgate-Palmolive Romania was the second leading manufacturer with 28% share. It owed this position to consumer confidence in the Colgate brand, available on the market for a long period, benefiting from innovations and heavy advertising campaigns.

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Industry Prospects

Oral care is expected to continue its growth over the forecast period, due to educational campaigns carried out by multinationals in order to raise the level of consumer conscience regarding oral hygiene. The improved teeth care will be translated into more users and more usage. The improvement of living conditions in the countryside and small cities will also be a growth indicator.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Oral Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Oral Care in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Oral Care in Romania?
* What are the major brands in Romania?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?

Reasons to Get this Report

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