Pet Products in Japan: New research report available at Fast Market Research

From: Fast Market Research, Inc.
Published: Wed Dec 17 2014


The population trends for pet cats and fish impacted the retail value sales performance of pet products in 2013. The cat population continued to grow due to ongoing urbanisation and the ageing of Japanese society. Cats are considered to be better suited to living in small apartments, compared with dogs, and elderly people also find them easier to care for. Similarly, increasingly busy lifestyles contributed to the growth in the pet cat population, as cats are more independent than dogs and can be left alone at home for longer periods of time. In contrast, the fish population continued to decline in 2013, due to the prolonged impact of the 3.11 Earthquake in 2011. This natural disaster damaged or broke many home aquariums to discourage owners from replacing lost fish. The consumer perception of fish shifted from fuss-free to risky pets. The rise of the cat population and decline of the fish population boosted sales of cat-related products while shrinking sales of fish-related products in 2013. The sales decline of fish-related products was so heavy that other categories could not offset the loss. Overall, pet products saw a slight fall in current value sales in 2013.

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Competitive Landscape

The competitive landscape remained highly fragmented in 2013. Pet products houses a wide variety of items, ranging from healthcare to clothing and toys, etc. Lion Corp and Unicharm continued to lead pet products, albeit each with a retail value share of 4%. This was due to their strong positions in cat litter, where Lion Corp offers Nioiwo Toru Suna (Lion) and Unicharm markets the Deo Toilet range. The two companies accounted for a combined 50% share of cat litter retail value sales, with Lion Corp holding a marginal lead.

Industry Prospects

Value sales at constant 2014 prices are estimated to fall by 1% over the forecast period as a whole. The ongoing pet humanisation and ageing trends are likely to drive sales growth for various types of pet products, including beauty products, toys and pet dietary supplements. However, the continuous decline in sales of home aquariums due to the shrinkage of the fish population is likely to have a strong impact on the overall performance of pet products. Home aquariums accounted for a large share of retail value sales of pet products in the review period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Pet Products industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

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