Recent Study: Sun Care in Romania

Sun care remained a small category within total beauty and personal care in 2013. The growth was stimulated mainly by the increasing concern about skin health and longer periods of strong sun exposure. The intensive campaigns regarding the adverse effects of longer exposure to the sun or sun tanning without any protection also led to the increasing consideration of sun care products as a necessity for longer periods of time throughout the year.

Competitive Landscape

Beiersdorf Romania accounted for the highest 27% share in 2013 due to the wide range of products in different formats and protection factors. The quality-to-price ratio was perceived as excellent and distribution covered all channels, including kiosks and street stalls in the summer resorts. It was followed by the domestic companies Farmec and Cosmetic Plant with shares of 13% and 9% respectively.

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Industry Prospects

Sun care is expected to continue to grow over the forecast period. The recovery of incomes will create room for the acceptance of more expensive, quality products. Education and warnings about the unhealthy sun effects on the skin is expected to reduce seasonality and lead to usage of sun care products on a more regular basis. Differences between usage of sun care products in urban and rural areas will remain significant in the favour of rural areas. However, habits regarding consumption of sun care products in rural areas are expected to change due to the activity of direct sellers in these areas and the more intense activity in open air.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Romania market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sun Care in Romania?
* What are the major brands in Romania?
* What is the most common sun protection factor?
* How are sales of self-tanners performing?

Reasons to Get this Report

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