Market Report, "Sun Care in Taiwan", published

From: Fast Market Research, Inc.
Published: Wed Dec 17 2014


The category size of sun care in value terms experienced 3% growth in 2013, which compared to the previous year. Taiwanese female consumers desire fair coloured skin and are increasingly putting more attention on skin care. This led sun care players to constantly innovate in order to meet consumer demand by launching products with multi-benefits, such as whitening, sun protection and moisturising benefits in a single product.

Competitive Landscape

Taiwan sun care was characterised by international companies with L'Oréal and Taiwan Shiseido accounting for 27% of retail value sales in 2013. The leading player in sun care in 2013, Taiwan Shiseido’s saw its share decline by two percentage points to reach 14%. The Japanese brand Shiseido Anessa sunscreen was found to contain the heavy metal "cadmium" in 2013. The negative publicity damaged Taiwan Shiseido’s brand image, affected consumer confidence, and diminished its sales performance.

Industry Prospects

Full Report Details at
- http://www.fastmr.com/prod/911644_sun_care_in_taiwan.aspx?afid=301

The target consumption group of mass sun care, typically teenagers to young working adults, is expected to demand more sun protection owing to the greater opportunities to engage in outdoor travel leisure activities. Premium brands target executives and middle-aged consumers. Due to the pricing and aggressive promotion of mass brands, these offerings will become increasingly popular in Taiwan.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sun Care in Taiwan?
* What are the major brands in Taiwan?
* What is the most common sun protection factor?
* How are sales of self-tanners performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Sun Care in Estonia
- Sun Care in Norway
- Sun Care in the United Arab Emirates
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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
Contact Phone: 1-413-485-7001

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