Market Report, "Fast Food in Taiwan", published

Chained convenience stores fast food led sales and growth within fast food in 2013. Leading convenience store retailers have aggressively pushed into foodservice by expanding food choices, as well as via store renovations and implementing indoor and outdoor seating. Due to its large size, the near ubiquitous presence of stores across Taiwan and strong marketing know-how, this area has been a very significant driver of overall growth in fast food.

Competitive Landscape

President Chain Store Corp remains by far the biggest player in fast food in Taiwan and continues to post healthy growth. The company’s 7-Eleven brand operates an enormous number of stores across Taiwan which are intimately linked to consumers’ daily lives. Stores are highly accessible in urban, small town and rural areas and act as a hub for consumers to pay bills and as pick up points for online orders and also offer an ever-changing menu. For example, 7-Eleven stores have heavily promoted a "curries of the world" event. In addition, the chain also now has many stores that offer comfortable in-store and outdoor dining areas.

Full Report Details at
- http://www.fastmr.com/prod/911887_fast_food_in_taiwan.aspx?afid=301

Industry Prospects

The key trend in fast food in Taiwan is likely to be a focus on improvements in offerings to consumers by industry players. Companies are likely to respond to a number of recent and forecast considerations such as food scares, rising consumer confidence and upgrades in competitor store environments. This is expected to see a focus on the use of better ingredients, improved dining environments and increased awareness of food safety issues.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Fast Food industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Fast Food industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Fast Food in Taiwan market research report includes:

* Analysis of key supply-side and demand trends
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Fast Food in Taiwan?
* What are the major brands in Taiwan?
* Which type of fast food (burger fast food, chicken fast food, Asian fast food etc.) is expecting the greatest level of growth over the next five years?

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Fast Food in South Korea
- Fast Food in France
- Fast Food in Denmark
- Fast Food in Austria
- Fast Food in Egypt