Recent Study: Hungary Food & Drink Report Q1 2015

Although we now expect the Hungarian National Bank (MNB)'s base rate to remain fairly low through to the end of 2015, we see little to indicate that household spending will pick up significantly over the course of the year. Whil e the country's economy will continue its gradual recovery, thereby supporting its food and drink industry, continuing unpredictable policy-making and high corporate tax rates have the potential to impact negatively on investment inflows.

Headline Industry Data

* Total food consumption value (local currency) growth year-on-year (y-o-y) in 2014: +3.6%; compound annual growth rate (CAGR) 2018: +4.5%.
* Per capita food consumption value (local currency) growth (y-o-y) in 2014: +3.8%; CAGR to 2018: +4.7%.
* Alcoholic drinks value (local currency) sales growth (y-o-y) in 2014: +2.1%; CAGR to 2018: +3.6%.
* Soft drinks value (local currency) sales growth (y-o-y) in 2014: +3.1%; CAGR to 2018: +4.2%.
* Total mass grocery retail value sales (local currency) growth year-on-year (y-o-y) in 2014: +3.4%; CAGR to 2018: +5.0%.

Full Report Details at
- http://www.fastmr.com/prod/924168_hungary_food_drink_report_q1_2015.aspx?afid=301

Key Company Trends

Government Targets Big Supermarkets To Operate At A Profit Or Close : A bill was presented to the Hungarian government by Minister of the Economy Mihaly Varga in November 2014, proposing to shutdown large supermarkets if they fail to make a profit for two years running. The government is considering the measures as a response to concerns that the big supermarkets are deliberately operating at a loss for competition purposes. If the bill receives approval, it will apply to all mass grocery retail (MGR) outlets with an annual turnover of EUR163mn or more. This would hit mainly the big foreign owned retailers who are already trying to absorb huge increases in the cost of government inspections. The industry is also concerned about proposals to stop Sunday opening for large retail outlets.

Hipp Kft Expects 10% Sales Increase : Organic baby-food manufacturer Hipp Kft announced in November...

The Hungary Food & Drink Report features Business Monitor International (BMI)'s market assessment and independent forecasts for food and drink expenditure, consumption, sales, and imports/exports and forecasts for the mass grocery retail sector. The report also includes analyses of major regulatory developments, the background macroeconomic outlook and competitive landscape comparing national and multinational companies by leading products and services, sales, investments, partners and expansion strategies.

BMI's Hungary Food & Drink Report provides industry professionals and strategists, sector analysts, business investors, trade associations and regulatory bodies with independent forecasts and competitive intelligence on the food and drink industry and the mass grocery retail market in Hungary.

Key Benefits

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Ukraine Food & Drink Report Q1 2015
- Kuwait Food & Drink Report Q1 2015
- Serbia Food & Drink Report Q1 2015
- Greece Food & Drink Report Q1 2015
- Mexico Food & Drink Report Q1 2015