Market Report, "Brazil Consumer Electronics Report Q1 2015", published

The hosting of the FIFA World Cup in 2014 provide d additional demand for TV sets and smartphones in Brazil , partially offsetting the squeeze from a weak economic environment and currency depreciation . However, the market underperformed its potential and this is expected to continue over into 2015, with further real depreciation against the US dollar forecast. Even so, there still exist major growth opportunities such as 4G smartphones as operators expand the reach of networks and promote services, low-cost Android tablets, W i -Fi-enabled and HD TV sets. Over our forecast to 2018 income growth and declining device prices will deepen the consumer electronics market , the key driver of growth . Declining device prices are particularly significant in Brazil because of the reliance on domestic production to serve the local populace, with several device categories subject to large import tariffs on finished products.

Full Report Details at
- http://www.fastmr.com/prod/938358_brazil_consumer_electronics_report_q1_2015.aspx?afid=301

Headline Expenditure Projections

Computer hardware sales: USD20.1bn in 2014 to USD19.4bn in 2015, -3.7% in US dollar terms. A combination of weak economic conditions and the fact enterprise upgrades were brought forward to 2014 by the withdrawal of support for XP will result in contraction in 2015.

AV sales: USD11.5bn in 2014 to USD11.7bn in 2015, +1.7% in US dollar terms. TV set sales growth will continue to be the main driver of spending growth, with the decline in digital camera volumes a drag on growth again in 2015.

Mobile handset sales: USD13.2bn in 2014 to USD13.4bn in 2015, +1.4% in US dollar terms. The passing of tax incentives encouraging local production of lower prices smartphones in 2013-2014 has seen them surpass featurephone sales and will add to what was already the most dynamic segment of the consumer electronics market.

Key Trends And Developments

In 2013 and 2014 the smartphone market in Brazil expanded rapidly with the arrival of lower cost models, particularly in the Android ecosystem, and...

The Brazil Consumer Electronics Report has been researched at source and features latest-available data covering both the manufacture and sale of consumer electronics products, critically analysing - and forecasting - the market dynamics affecting each sub-sector, including audio-visual, computers, mobile handsets, gaming and automotives electronics. Furthermore, the report analyses the domestic and global economic trends driving device demand and provides company rankings and competitive landscapes covering leading multinational and national consumer electronics companies and analysis of latest industry news and trends in Brazil.

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