In-Car Entertainment in Japan - New Market Report

Japan has a high rate of presale navigation instalment at more than 70%, which falls outside Euromonitor International’s purview. Presale instalment refers to any instalments done at car manufacturers or dealerships before a new car is delivered to a customer, who purchases such devices as a part of the upfront cost with the vehicle. This is largely because manufacturers and dealerships offer a rebate or discount, also longer product warranty, to convince consumers to purchase navigation systems. As a result of such, despite indirect price reduction imposed at car manufacturers and dealerships, car aftermarket size, especially for navigation systems, continuously shrinks.

Industry Prospects

In-car entertainment is expected to continuously struggle in Japan over the forecast period with a -3% volume CAGR over the forecast period. Constant declining passenger cars in use and replacement of in-car navigation by smartphones will cause the negative growth in the category.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the In-Car Entertainment industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the In-Car Entertainment industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The In-Car Entertainment in Japan market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of In-Car Entertainment in Japan?
* What are the major brands in Japan?
* What is the growth rate for in-car navigation devices?
* How will digital radio broadcast affect sales of in-car media players?
* How have in-car entertainment sales been affected by the economic downturn?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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