Recent Study: Dog Food in Switzerland

In 2014, dog food is expected to record a current value decline of 2% and a volume decline of 1%. The total number of dogs is declining slightly due to strict regulations such as dog licences and obligatory registrations, which vary from canton to canton and thus make it difficult to move from one canton to another with a dog. Existing trends in 2013 will likely continue in 2014, one of these being rising demand for functional foods addressing specific needs, such as products for certain age groups. This development reflects still growing awareness and interest in dogs’ health and wellbeing.

Competitive Landscape

Competitive Landscape

Due to their continuously strong positions Mars Schweiz AG and Migros Genossenschaftsbund eG, which together accounted for a 38% share of value sales in 2013, are expected to continue to lead dog food in Switzerland in 2014. With the ongoing introduction of new private label products, discounts and promotional campaigns, Migros is expected to further strengthen its position against strong global players. Furthermore, pet superstores like Fressnapf and Qualipet continue to develop their premium product ranges, while Fressnapf is also able to offer the lowest prices.

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Industry Prospects

Industry Prospects

While the small dog population is expected to grow, the dog population in general is expected to decline over the forecast period. Thus, the dog food category is predicted a value CAGR decline of 1% at constant 2014 prices. The increasing number of single- and two-person households, combined with migration to the bigger cities, will be the main reasons behind the rising popularity of small dogs, which are being seen as family members rather than pets.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dog Food industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dog Food industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dog Food in Switzerland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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