New market study, "Brazil Retail Report Q1 2015", has been published

From: Fast Market Research, Inc.
Published: Wed Jan 21 2015


After sluggish growth rates were reported in 2014, our forecasts for the Brazilian retail sector are optimistic for the next four years, as we expect to see positive growth following a rise in total household spending bolstered by a growing and increasingly affluent population. In addition, as price remains important to purchasing decisions, particularly to lower-income households, the number of discounters in the Brazilian retail sector is burgeoning.

At present, the food and drink retail sector is comparatively well developed; inclusive of a range of retailers and retail formats which has led to relative saturation, and seen expansion of existing retailers and acquisitions more commonplace than new entrants. However, price sensitivity is becoming an ever-increasing consideration to purchases made in Brazil, particularly with those made by the lower-income demographics - which points to opportunity for investment in this sector. Retailers have seen a tendency for shoppers to buy in bulk if an item is attached to a promotion, which has led to an increasing number of discount outlets emerging as the value of low pricing strategies has become apparent. Atacarejo is a part cash-and-carry, part discounter and part hypermarket which has seen success over the last year due to its attractive pricing strategies. The attractiveness of such stores has ramped up demand for more discounters in the country, paving the way for investment in partnerships and expansion.

Full Report Details at
- http://www.fastmr.com/prod/944684_brazil_retail_report_q1_2015.aspx?afid=301

We also expect that there will be particular opportunity for investment within specific retail sub-sectors as these look set to experience the greatest growth rates over our period. Namely, we forecast that total household spending on education and communications will rise significantly. Both sectors represent only a small portion of total household spending, as we would consider that they are mostly comprised of non-necessity items. However, as the overall affluence of the population expands we...

The Brazil Retail Report has been researched at source and features Business Monitor International (BMI)'s independent assessment and forecasts for the retail sector. The report examines key drivers of retail sales growth and future prospects, including consumer spending and private sector investment.

BMI's Brazil Retail Report also examines the level of development and potential for growth of the retail sector, the commercial initiatives of major players, changing consumer demographics that influence demand and the regulatory environment. Key sub-sectors include mass grocery retail, autos, over-the-counter pharmaceuticals, computers and consumer electronics.

Key Benefits

* Benchmark BMI's independent retail industry forecasts for Brazil to test other views - a key input for successful budgeting and strategic business planning in the Brazilian retail market.

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Company: Fast Market Research, Inc.
Contact Name: Bill Thompson
Contact Email: press@fastmr.com
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