Internet Retailing in Finland - New Study Released

Internet retailing is booming in Finland, growing by a strong 7% in current value terms in 2014 over the previous year in comparison to sluggish growth of less than 1% for store-based retailing. Much if the growth for internet retailing is however being driven by leading store-based retailers expanding online and thus encouraging customers to switch to online purchases. The growing popularity of internet retailing is also attracting new internet pure play entrants.

Competitive Landscape

Internet retailing is very fragmented, with leading player Verkkokauppa.com only accounting for 6% of value sales in 2014, followed by Stockmann Oyj Abp with below 4% share. Verkkokauppa.com's lead is due to its early-mover advantage, with the company active in internet retailing since the 1990s. The company also offers competitive prices, wide product ranges and a wide range of delivery methods. The company also continuously develops new services for its internet retailing site. The company is well known and trusted by Finns, who appreciate its value for money and well-chosen product range.

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Industry Prospects

Internet retailing is expected to see by a strong 4% value CAGR at constant 2014 prices over the forecast period. The main players in store-based retailing will continue to expand their operations in internet retailing and Finnish consumers will increasingly opt for internet retailing due to its low prices, convenience and wide product selection.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Internet Retailing industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Internet Retailing industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Internet Retailing in Finland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth 
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Finland?
* How quickly is internet retailing growing in Finland?
* What products are selling best over the internet?
* Which internet sites are attracting the most sales?

Reasons to Get this Report

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