Now Available: Car Rental in Morocco

The number of car rental transactions in Morocco rose by 10% in 2013 and current value sales increased by 3%. Unit price declines boosted the number of transactions and resulted in moderate current value growth being recorded.

Competitive Landscape

Avis leaded car rental in Morocco in 2013 with a 44% value share. Avis has been able to benefit from its strong brand recognition across Africa and across the world. The company also benefits both from its strong online presence and its numerous offices located throughout the country. The company has invested heavily in developing its outlet network in Morocco and has implemented competitive pricing strategies and strong marketing campaigns.

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- http://www.fastmr.com/prod/946279_car_rental_in_morocco.aspx?afid=301

Industry Prospects

Car rental is expected to increase in value at a CAGR of 4% in constant 2013 terms over the forecast period, while the number of car rental transactions is expected to increase at a CAGR of 5%. Value growth is set to be higher than the value CAGR of 3% achieved in constant 2013 terms in 2013 as the prospects for the category remain positive. The leading players in the category are expected to reach out new customers, especially in key source countries for inbound arrivals in Europe.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Car Rental industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Car Rental industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Car Rental in Morocco market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Car Rental in Morocco?
* What are the major brands in Morocco?
* Is there a shift from airport car rental to non-airport?
* Is leisure car rental outpacing business car rental?
* Is insurance replacement recession-resistant?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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