New Market Research Report: Mixed Retailers in Morocco

Department stores remain an important channel in the local market, representing 18% of total value sales of non-grocery specialists in 2014. This scenario is explained by their continued expansion, strong advertising campaigns, frequent special offers and discounts. Although the category faces significant competition from other channels, such as modern grocery retailers, apparel and footwear specialist retailers, electronics and appliance specialist retailers and furniture and homeware stores, easy access to store credit is the key to maintaining their consumer base as well as attracting new consumers. Moreover, leading brands such as Saga and Ripley offer sales online, which are progressively attracting consumers leading busy lifestyles and who look for a convenient way to shop.

Competitive Landscape

Competitive Landscape

Falabella Perú SAA is the leading player in his environment, followed by Tiendas por Departamento Ripley SAA, with 48% and 35% value shares respectively in 2014. Both companies benefit from carrying well-reputed private label products, frequently focusing on outlet expansion, strong advertising, a wide product range and the continued offer of promotions and discounts accessible through the store’s credit cards.

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Industry Prospects

Industry Prospects

Department stores will achieve a constant value CAGR of 8% over the forecast period, a lower rate of growth than that seen over the review period. As over the review period, there were years that already posted double-digit growth, with further development expected to register a more progressive pace. This will be due to the opening of new outlets and the aggressive efforts of players to provide store credit cards to emerging middle-class consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Mixed Retailers industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Mixed Retailers industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Mixed Retailers in Peru market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic number of stores, selling space and values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country



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