Direct Selling in Finland - New Report Available

Direct selling saw current value sales increase by 2% in 2014 over the previous year, benefiting from its distinctive business model and direct contact with customers. Many consumers continued to enjoy getting together at social sales events at the end of the review period. The poor economic development in Finland in 2013 and 2014 also did not erode sales. Indeed, economic concerns and rising unemployment encouraged many consumers to become direct selling consultants in order to boost their household income levels.

Competitive Landscape

The leading player in direct selling is Oriflame, with this company accounting for 12% of current value sales in 2014. The leader was followed by Tupperware with 10% share. These companies benefit from a longstanding presence in Finland and wide network of consultants, alongside loyal customers. Oriflame and Tupperware are well trusted by Finnish consumers and their brand names typically recognised even by non-customers. Furthermore, these companies offer broad and well-established brand portfolios and are active in new product development.

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Industry Prospects

Direct selling is expected to see slow growth in the forecast period, increasing by just 2% in value at constant 2014 prices. The channel is mature and competition from internet retailing is increasing. Forecast period growth will be marginally slower than review period growth due to these factors. However, sales will continue to grow slow thanks to many consumers being attracted by direct selling's face-to-face customer service and party plans, with these attracting a small group of loyal customers in Finland.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Direct Selling industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Direct Selling industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Direct Selling in Finland market research report includes:

* Analysis of key supply-side and demand trends
* Detailed market shares for international and locally-based retailers
* Historic values, company and brand market shares
* Five year forecasts of market trends and market growth  
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* Who are the leading retailers in Finland?
* How important is direct selling in Finland?

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