"Personal Care Appliances in Mexico" Published

Personal care appliances, which comprises categories such as body shavers, hair care appliances and oral care appliances, posted retail volume and current value declines of 2% in 2014. The category became more mature as most consumers have already tried at least three different brands in each category due to the wide range of options and prices that can be found in all retail channels. Consumers are increasingly using or choosing the brands and appliances that most fit their lifestyles. However, as new players or developments arrive to the Mexican market it will activate appeal to consumers, who will be motivated to try new options with new features.

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Competitive Landscape

Colgate-Palmolive de México SA de CV continued to lead personal care appliances in 2014 with a 27% retail volume share. The company is by far the leading players in oral care appliances, where it accounted for a 44% volume share at the end of the review period with its brand Colgate. Ranked second was Procter & Gamble with a share of 19% in 2014, with its brand Oral-B, which was the most active brand in terms of mass media advertising. Corporación Milenium ranked third and held 11% of retail volume sales with two well-known hair care brands: Babyliss and Conair.

Industry Prospects

Over the forecast period the category is anticipated to see CAGRs of 3% and 6% in retail volume and constant value terms respectively. These performances will mostly be due to the natural increase of the population, and the proportion of consumers who do not feel attracted to new methods, but prefer traditional methods that can be used at home at any time, enabling them to spend less but with similar positive results. The expected growth will be moderate as this becomes a more mature category, unless new players emerge to offer new technologies or innovative designs.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Personal Care Appliances industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Personal Care Appliances industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Personal Care Appliances in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country



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