"Refrigeration Appliances in Mexico" now available at Fast Market Research

According to CONUEE (Comisión Nacional para el Uso Eficiente de Energía, or the National Commission for the Efficient Use of Energy) which is part of the Ministry of Energy, refrigeration appliances represents 30% of energy consumption in regular homes. Based on this statistic this body launched the campaign "Saving energy, saving money" ("Ahorrar energía, ahorrar dinero") to create general awareness among Mexican consumers to obtain new refrigeration appliances when they are more than 10 years old, even if they are in good condition, because the energy efficiency is not the same – new models could result in 60% lower energy consumption compared with older models. This campaign aims to help consumers replace old refrigeration appliances with new units and encourage them to choose the best option comparing the capacity, functionality and energy efficiency, not only price. Most popular brands such as Mabe, LG, Samsung and Frigidaire among others promote energy efficiency through stickers on the doors of the appliances. Only a few have the official FIDE sticker distributed by Fideicomiso para el Ahorro de Energía Eléctrica (Trust for Saving Electric Energy), an independent trust comprising several organisations. FIDE certifies that the products are really energy savers.

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Competitive Landscape

Controladora Mabe SA de CV and Whirlpool México SA de CV were the leading companies in refrigeration appliances in 2014, accounting for respective volume shares of 37% and 32%. Both companies have different brands targeting all segments. Controladora Mabe offers the IO Mabe, Mabe, IEM, Easy and GE brands, while Comercial Acros Whirlpool offers Acros, Whirlpool and Maytag.

Industry Prospects

The refrigeration appliances category in Mexico is expected to see positive results over the forecast period, with CAGRs of 3% in volume and 4% in constant value terms. As this is a mature category its performance will be determined by increased awareness among consumers of saving energy through the acquisition of new refrigeration appliances. Purchases will also be determined by economic stability and the performance of the construction industry in Mexico, which saw a very slow performance in 2013.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.



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