New Market Report: Grocery Retailers in Slovenia

Grocery retailers in Slovenia remains under the strong negative influence of the ongoing economic crisis, which has led to a drastic declines in private consumption throughout the country. For this reason, at the end of the review period, frugality was one of the most important consumer trends in Slovenia. Grocery retailers declined by 1% in value terms during 2014, which was a worse performance than the static current value CAGR recorded in the category over the entire review period. The latest developments in grocery retailers in Slovenia indicate that the buzz surrounding the opening of so-called ‘city format’ stores, which are essentially convenience stores in city centre locations, which began building at the beginning of 2013, has cooled down and the focus has shifted towards smaller types of supermarkets and convenience stores in less densely populated areas.

Competitive Landscape

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Grocery retailers in Slovenia is a highly consolidated retailing channel in which value sales are concentrated in relatively few hands. However, with the onset of the swift development of discounters at the beginning of the review period, concentration in the category as measured by the Hirchman-Herfindahl index has been falling ever since, according to the Institute of Macroeconomic Analysis and Development. However, the leading positions in the category are still held by classic grocery retailers operating in supermarkets and hypermarkets. Slovenia’s leading domestic retailer Poslovni Sistem Mercator maintained the leading position in 2014 with a 32% value share, followed by Internationale Spar Centrale with 18% and Engrotuš with 11%.

Industry Prospects

Over the longer term beyond the end of the forecast period, grocery retailers in Slovenia will have to cope with the changing demographic situation in the country, specifically the ageing of the Slovenian population, with the number of elderly people aged over 65 years old in the country expected to grow by almost 3% on average over the next ten years, according to Eurostat’s 2013 projections. The rapid expansion of large-format outlets which was a major feature of grocery retailers in Slovenia for many years has almost certainly come to an end, while all retailers operating in the country will face the challenge of adjusting their merchandise to cater to elderly shoppers, a consumer group who are less likely to go on major weekly shopping trips to large-format grocery retailers outlets. The main demographic group for hypermarkets is typically households with three or four persons, especially families with young children, and the number of such households is decreasing in Slovenia. For this reason, during the forecast period, grocery retailers is expected to be marked by more of a focus on the development of small-format outlets.

Report Overview

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