New Market Research Report: Air Treatment Products in Mexico

The new reforms approved by the Mexican Government during the review period, including the Energy reform, will see its first results after 2015. For the general population, this represents uncertainty regarding real future costs, leading to caution regarding the acquisition of extra electric appliances such as air treatment products, which are not considered as basic or necessary as other home products such as refrigerators. On the other hand new households in large cities are smaller and air treatment products are not particularly necessary, although in larger luxury apartments or commercial buildings they are becoming popular. This explains the performance of the category in 2014.

Competitive Landscape

In 2014 Industrias Man SA de CV remained the leading manufacturer in air treatment products in Mexico with a retail volume share of 17%. This is thanks to the strong position of its eponymous brand in standing and desk fans. Ranked second at the end of the review period was Grupo Bler de México SA de CV with a 14% volume share, followed closely by Merry Tech International SA de CV with 13%.

Full Report Details at
- http://www.fastmr.com/prod/952165_air_treatment_products_in_mexico.aspx?afid=301

Industry Prospects

Over the forecast period it is expected that air treatment products will see increased sales due to rising consumer demand. Almost all manufacturers are expected to offer energy efficient and innovations in technology and design in an effort to meet consumers’ needs. The air treatment products environment is predicted to see moderate CAGRs of 1% and 2% in retail volume and constant value terms respectively.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Air Treatment Products industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Air Treatment Products industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Air Treatment Products in Mexico market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Air Treatment Products in Mexico?
* What are the major brands in Mexico?
* Are split air conditioners taking share from room and window units?

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