New Report Available: Refrigeration Appliances in Denmark

From: Fast Market Research, Inc.
Published: Wed Feb 04 2015


Whilst refrigeration appliances in Denmark is expected to decrease by 1% in volume terms, the category is showing positive development in current value terms with positive growth of 2% expected in 2014. With improvement in the economic climate in Denmark, consumers of refrigeration appliances chose to buy well-known and expensive brands such as Bosch and Electrolux, which pushed sales up in value terms.

Competitive Landscape

The leading players in refrigeration appliances in Denmark in 2014 are Electrolux Home Products Denmark A/S and BSH Hvidevarer A/S with expected retail volume share of 22% and 21%, respectively. Both companies led sales in refrigeration appliances throughout the review period and this situation remains in 2014. Other manufacturers possess lower volume share and do not threaten the leadership of the two leading players, which enjoy long presence and strong position in general consumer appliances in the country. Other factors behind the strong position of these companies in refrigeration appliances are the strong reputation of their brands and wide availability and strong distribution all over the country.

Full Report Details at
- http://www.fastmr.com/prod/952947_refrigeration_appliances_in_denmark.aspx?afid=301

Industry Prospects

The category of refrigeration appliances is forecast to show stagnant growth or even a small decline in volume terms over the forecast period. This forecast is better than the -4% CAGR in volume terms over the review period. A moderate forecast of volume growth in this category over the forecast period is expected due to the fact that sales will be driven by consumers’ need to replace outdated refrigeration appliances with modern and efficient brands. Since no major change, such as strong price reduction, is likely to be seen, forecast growth is set to be rather slow.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Refrigeration Appliances industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Refrigeration Appliances industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Refrigeration Appliances in Denmark market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

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