Just Published: "Dishwashers in Egypt"

Small dishwashers accounted for the vast majority of volume sales in dishwashers in Egypt at the end of the review period as the majority of Egyptian consumers find them more convenient given the fact the kitchens in typical Egyptian homes are quite small. Moreover smaller dishwashers are also believed to help consumers save energy and water and this is a quality which is becoming increasingly important given the recent problems which have emerged with the electricity supply in Egypt, including energy shortages.

Competitive Landscape

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Local company Fresh Electric Co is expected to maintain its leading position in dishwashers in Egypt during 2014 with a market volume share of 59%. In such a small category, the fact that the company was an early mover in the sale of dishwashers in Egypt has definitely began to pay dividends for the company as the company currently has few major rivals and no other company in the category is capable of placing its leading position at risk.

Industry Prospects

Dishwashers in Egypt is expected to record further volume declines over the forecast period. This is because the majority of Egyptian consumers still perceive dishwashers to be very expensive luxury items, not least due to the high cost of electricity and the detergents used in the washing cycle of most dishwashers. While dishwashers is likely to decline in volume at a GAGR of -3% over the forecast period it is important to highlight that built-in dishwashers is set to continue outperforming freestanding dishwashers throughout the forecast period.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Dishwashers industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Dishwashers industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Dishwashers in Egypt market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Dishwashers in Egypt?
* What are the major brands in Egypt?
* How has this high unit price, low global penetration category been affected by recessionary pressure?

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