Vacuum Cleaners in Turkey - New Report Available

Growth in vacuum cleaners was driven by compact and affordable stick vacuum cleaners in 2014. These products appeal to consumers due to their affordable prices, carrying a unit price of just TRY99 in 2014 in comparison to prices of TRY353 for cylinder vacuum cleaners and TRY362 for stick vacuum cleaners. They also appeal due to their compact size, being easily stored and convenient to use. This was the only product area in vacuum cleaners to see significant volume growth in 2014 over the previous year, seeing a striking increase of 16% and accounting for 29% of overall volume sales in the year.

Competitive Landscape

Saruhan was the leading player in vacuum cleaners at the end of the review period, accounting for over 20% retail volume share in 2014. This company benefited from rapidly expanding distribution via leading electronics and appliance specialist retailers towards the end of the review period, thus rising from just 13% share in 2012. The company also benefits from offering low prices for its Fakir range, with these attracting many price-sensitive consumers as economic concerns intensified towards the end of the review period.

Full Report Details at
- http://www.fastmr.com/prod/953156_vacuum_cleaners_in_turkey.aspx?afid=301

Industry Prospects

Vacuum cleaners is expected to benefit from a growing focus on hygiene and convenience in Turkey in the forecast period. Urbanisation and busier consumer lifestyles will result in consumers seeking more effective and quicker means of cleaning their homes. This trend will result in cylinder vacuum cleaners seeing a further increase in household penetration in the forecast period, rising from 67% in 2014 to 76% in 2019. Stick vacuum cleaners will also see a sharp rise in household penetration, being purchased as convenient secondary vacuum cleaners in mid- to high-income homes. These products are expected to rise to 26% household penetration by the end of the forecast period, up from 19% in 2014.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Vacuum Cleaners industry in Turkey with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Vacuum Cleaners industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.

The Vacuum Cleaners in Turkey market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

About Fast Market Research

Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts, we provide quick and easy access to the best competitive intelligence available. Our unbiased, expert staff is always available to help you find the right research to fit your requirements and your budget.

For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.

You may also be interested in these related reports:

- Vacuum Cleaners in Japan
- Vacuum Cleaners in South Korea
- Vacuum Cleaners in Thailand
- Vacuum Cleaners in Israel
- Vacuum Cleaners in Singapore