New Market Research Report: Croatia's Cards and Payments Industry

The report provides top-level market analysis, information and insights into Croatia's cards and payments industry, including:

* Current and forecast values for each category of Croatia's cards and payments industry, including debit cards, credit cards, charge cards and prepaid cards
* Comprehensive analysis of the industry's market attractiveness and future growth areas
* Analysis of various market drivers and regulations governing Croatia's cards and payments industry
* Detailed analysis of the marketing strategies adopted for selling debit, credit, charge and prepaid cards used by banks and other institutions in the market
* Comprehensive analysis of consumer attitudes and buying preferences for cards
* The competitive landscape of Croatia's cards and payments industry

Report Highlights

* In terms of the number of cards in circulation, payment cards (debit, credit and charge cards) declined marginally during the review period, recording a compound annual growth rate (CAGR) of -0.39%, decreasing from 8.5 million in 2009 to 8.4 million in 2013. However, in terms of transaction value, payment cards valued HRK116.1 billion (US$20.3 billion) in 2013, after registering a review-period CAGR of 1.07%.
* In terms of transaction value, debit cards remained a popular payment card during the review period, growing from HRK82.1 billion (US$15.5 billion) in 2009 to HRK87.7 billion (US$15.3 billion) in 2013, at a review-period CAGR of 1.68%. The value is anticipated to grow to reach HRK115.7 billion (US$21 billion) in 2018, at a CAGR of 5.38%. Due to the European debt crisis and uncertain economic conditions, the majority of Croatian consumers became debt-cautious and preferred to use debit cards to make payments to track their expenses. Consequently, the debit cards market registered growth in terms of the number of cards in circulation, transaction value and volume during the review period (2009-2013). Transaction values at POS terminals gradually increased during the review period; a trend which is anticipated to continue over the forecast period.
* PBZ launched the American Express Gift Card, the first prepaid card in the American Express portfolio of PBZ Card in 2012. Similarly, Hrvatska Postanska Banka (HPB), in April 2013 launched a reloadable Visa prepaid card. The card can be used at home and abroad, and also to withdraw cash from automatic teller machines (ATMs) and at POS terminals. Also in May, the bank launched the Visa Prepaid Youth Card. The card is designed for young people aged 14 and above.

Full Report Details at
- http://www.fastmr.com/prod/955581_croatias_cards_and_payments_industry_emerging.aspx?afid=301

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