Tea in Latvia - New Market Study Published

Tea is well developed and a rather mature category in Latvia. As a result it is highly dependent on the total population number, which continued to decline in Latvia in 2014. This resulted in stagnant performance in volumes. This factor especially affected the most developed and largest categories.

Competitive Landscape

In 2014, Inteka maintained its leading position in Latvia with value share of 20%. The company has well-established distribution in Latvia and a good understanding of consumer needs. The company effectively combines affordable prices and quality in its Mozums brand, which is commonly preferred by mid-income consumer groups. By focusing on quality and distribution, the company has quickly expanded in Latvia and has formed a loyal consumer base. This has helped it to succeed without significant investments in marketing activities.

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Industry Prospects

In tea similar trends to those in 2014 can be expected in Latvia over the forecast period, in tandem with the further growing purchasing power, health and wellness trend and search for quality in tea. As a result of this there is expected a consumer migration from the most mature categories, such as black standard tea, towards less developed and more prominent categories. Beside this, the health and wellness trend in combination with the search for sophistication are expected to result in premiumisation of tea in Latvia and further growth as a sector in general.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Latvia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Latvia?
* What are the major brands in Latvia?
* Is loose leaf tea available in Latvia?
* Is there a shift from unpackaged to packaged tea in Latvia?
* Is there a market for tea pods in Latvia?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Latvia?

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