Tea in Italy: New research report available at Fast Market Research

Tea continued to record a positive development in 2014, registering off-trade volume growth of 2%. In particular, green tea and other health-positioned formats, notably within other tea, registered the strongest performances. Tea is perceived as something of a "comfort" drink, and the interest in new flavours is supporting the introduction of more exotic and varied flavours.

Competitive Landscape

A Loacker SpA firmly maintained its leadership in 2014, posting a 29% off-trade value share. This was achieved through its distribution of the Twinings brand, which is by far the most popular brand in Italy. Star Stabilimento Alimentaire SpA, Pompadour Té Srl and Unilever Italia SpA were ranked second, third and fourth respectively, with a combined share of 32%.

Industry Prospects

Tea is expected to see relatively steady off-trade volume growth over the forecast period, with an anticipated CAGR of 1% and on-trade volume CAGR of 2%. Economic indicators predict a moderate recovery in 2015-16, so while the economic crisis will continue to impact the country and Italians will likely continue to frequent bars and restaurants less regularly than prior to the review period, growth is expected over the forecast period.

Full Report Details at
- http://www.fastmr.com/prod/959136_tea_in_italy.aspx?afid=301

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions suchas:

* What is the market size of Tea in Italy?
* What are the major brands in Italy?
* Is loose leaf tea available in Italy?
* Is there a shift from unpackaged to packaged tea in Italy?
* Is there a market for tea pods in Italy?
* What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Italy?
* How are market trends changing in flavours/types for fruit/herbal and other tea?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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