Recent Study: Sun Care in Tunisia

In the context of irregular climatic conditions in Tunisia, with high temperatures witnessed during 2013, even during the winter, products in the sun care category became essential for Tunisian consumers. In addition, the Ministry of Health ran a number of awareness campaigns in order to explain the importance of sun care products, the use of which is recommended by most dermatologists.

Competitive Landscape

Laboratoires SVR SAS led the sun care category with a value share of 28% in 2013. The company invested significant resources in promoting the key brands within its portfolio, namely SVR sun protection. The brand gained share in 2013 and over the review period, supported by its high quality, reasonable price and extensive advertising campaigns that covered French and Middle Eastern television channels as well as print media.

Industry Prospects

Over the forecast period, it is expected that the sun care category will see value sales rise at a CAGR of 8% at constant 2013 prices. This will represent a slight slowdown in growth rate compared to the review period due to the anticipated concentration on mass brands, in addition to falling prices.

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Report Overview

Discover the latest market trends and uncover sources of future market growth for the Sun Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Sun Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Sun Care in Tunisia market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Sun Care in Tunisia?
* What are the major brands in Tunisia?
* What is the most common sun protection factor?
* How are sales of self-tanners performing?

Reasons to Get this Report

* Gain competitive intelligence about market leaders
* Track key industry trends, opportunities and threats
* Inform your marketing, brand, strategy and market development, sales and supply functions

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