New Market Research Report: Small Cooking Appliances in Italy

In Italy there is a current lifestyle trend towards home cooking. Italians are increasingly reluctant to spend money in restaurants and other foodservice outlets, whilst they prefer to prepare traditional complete meals at home, especially at dinner time, which is still the only occasion when the whole family is under the same roof. This trend is partially offsetting the severe decline in consumption which is currently affecting Italy, contributing to supporting sales of small cooking appliances.

Competitive Landscape

De’Longhi continued to lead small cooking appliances in Italy in 2014, with a growing 27% volume share, due to its famous brands Ariete and De’Longhi in standard coffee machines, its brands Nescafé Dolce Gusto and Nespresso in hard pod coffee machines, and its brand Kenwood in freestanding hobs. De’Longhi benefits from its strong popularity amongst Italians, its brand awareness and its leading position in hard pod coffee machines.

Full Report Details at
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Industry Prospects

Small cooking appliances is expected to increase by a volume CAGR of 2% over the forecast period, mainly driven by hard pod coffee machines and light fryers, which are expected to increase by volume CAGRs of 7% and 19% respectively. Indeed, these categories are expected to attract the majority of investment and innovation by manufacturers, because they ensure higher and faster revenues thanks to the demand for such appliances amongst consumers.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Small Cooking Appliances industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Small Cooking Appliances industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Small Cooking Appliances in Italy market research report includes:

* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values, company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Small Cooking Appliances in Italy?
* What are the major brands in Italy?
* What is the percentage share for hard and soft coffee pod machines?
* Are freestanding hobs driving growth in Italy?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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